St. John the Evangelist - Ancient Faith, Modern Relevance

During Super Bowl 44 (or XLIV, if you prefer), commercials are shown which are highlighted as some of the most creative of the year. My favorite is still the series of "Wassaaap" commercials back in the late 90s.

This year had some notable examples. The Audi commercial with the "Green Police" was sort of funny - did anyone catch the drug-sniffing anteater? The Denny's "Chicken In Space" spot was kind of funny. The VW commercial with Stevie Wonder was OK, too. And as we all know, Focus on the Family aired a tasteful piece regarding Tim Tebow, what apparently caused a significant amount of uproar in some parts of the US.

But I wonder if the Motorola piece with Megan Fox caused any notice? You may ask, "why should it have?" Well, perhaps because Megan Fox is in a bathtub, talking about the effect of broadcasting a picture that she just took of herself all over the Internet - taken with the nifty little phone, of course. (It IS a product advertisement, after all.) She muses, "I wonder what would happen if I were to send this out?" Showers of sparks and a falling ladder are among some of the outcomes.

But what about the boy locked in his bedroom doing - what exactly?? - well, something with his phone. And then, the crowning moment was the homosexual (male) couple slapping each other in the kitchen for having looked at the photo (pink and lavender shirts, limp wrists, and girly slap included).

Some talk about subliminal messages in advertising. I'd say that messages are becoming less subtle - but does anyone notice?

Submitted by the Rector.